As things shift more and more into the digital age, it’s essential to take note and start making your business more accessible online. No amount of accessibility will change anything if you aren’t attracting traffic, though.
There’s an art to driving web traffic to your site, and that art ties closely with understanding how to get customers online. We’re going to explore the idea of getting people to engage with your site and buy your products in this article, giving you some insight into how to move forward.
Hopefully, the tips below can kickstart your digital marketing campaign and start providing you with results.
A Beginner’s Guide: How to Get Customers Online
If there was just one perfect way to get customers online, we’d all be using it and everyone would rest a little easier. The truth is, the way you engage with your customers should depend on your brand, your industry, and the people you’re trying to reach.
There are a lot of paths toward success, but it’s important to take a measured approach and use the tools that are proven to work over time. Luckily, there are some surefire ways to increase online sales, and those methods will yield results if you use them well and take your time.
In most cases, this means understanding the fundamentals and perfecting them. The first fundamental of digital marketing is search engine optimization, and that’s where we’ll begin our guide.
Using SEO to Attract Customers
We start with SEO because it encompasses many of the normal tactics used to draw customers to your site. In other words, a comprehensive SEO campaign will touch all of the essential bases and gradually increase the traffic that you see from day-to-day.
Before you begin optimizing your site, you have to understand how the process works and what search engines are looking for in the first place.
Think of search engines just like any other business. They provide a service and they have competition that customers will shift to if their service starts to lack quality.
In this case, the service they provide is search results. When you make a search, you expect the results to be as relevant to your keyword as possible. When you click one of the first few links, you can reasonably assume that those links will provide the content you were looking for in the first place.
Your goal as a business is to land in those top results and get the clicks from interested users. Then, once the user lands on your page, your goal is to inform them and draw them toward your site to make a purchase.
The process is simple. That said, we often get caught up in the process of optimization and forget the fact that search engines have a vested interest in providing users with quality content.
They do not, on the other hand, seek to provide users with the content that’s best-optimized. That means that you could optimize your site to perfection but still get penalized by search engines because you aren’t providing value.
This brings us to the first rule of attracting customers online:
Provide Real Value
Put yourself in the user’s shoes and ask if your questions have been answered. The odds are that the content you create will be in response to keyword research done on your target audience.
By using keyword research tools to find popular keywords, you can get some insight into what your customers are looking for online. Let’s say, for example, that you’re a plumber and you want to find more clients.
Your research might find that customers in your area are searching “why do my pipes keep bursting?” You could then create a piece of content that details how and why pipes burst, as well as how to fix the problem in the long-run.
As you work through potential solutions to the problem of pipes bursting, you can embed a call to action for your traffic to visit your site and talk with you about your plumbing services.
If all goes correctly, you should have provided a real, useable answer to your users and given them the option to make a purchase from you.
You won’t have any luck if your page is over-optimized and doesn’t give any answers to the initial user question, however.
Spread the Word Through Social Media
In order to rank in a lot of keyword searches, you’ll want to create a significant amount of the optimized content described above. You should do regular keyword research and create content that responds to the terms your users are searching for.
At the same time, you can amplify the impact of your content by using social media to promote it. Facebook, Instagram, Twitter, and more are all options that you should start using.
Your demographic might fall primarily into one of the sites listed above, so it’s smart to do some research on that point. That said, the content you create will be engaged with heavily if you spread it on social media.
Additionally, you should use advertising to boost your posts.
Use Pay-Per-Click Advertising
Pay-per-click (PPC) ads are what most people know as sponsored posts. We see them all of the time online, whether we’re using social media or making some kind of Google search.
The important thing to note about these ads is that they’re cheap and wildly effective. Their efficacy comes from the fact that you can target very specific groups of people and present your content on their feeds.
In other words, the people who see your ads will be only the people you want to see them. Alternatively, some platforms allow you to present the ads to people who have displayed an interest in services like yours without ever having engaged with your brand.
Need a Little Help?
Getting the hang of how to get customers online can be a little tricky at first. We’re here to help.
Explore our site for more insight into digital marketing and making your site as effective as it can be.